SISTEM INFORMASI PEMASARAN PERUMAHAN PUSAKA BUMI MENGGUNAKAN VIEW 360 BERBASIS WEB

Bumi Pusaka housing which is sheltered by PT.Istia Jaya Land is located at Jalan Pramuka Parungkuda, Kec. Parungkuda, district. Sukabumi, prov. West Java. PT.Istia Jaya Land is a company engaged in selling houses. The housing marketing team is still using conventional methods in marketing the housing, so the researchers designed a housing marketing information system using view 360. The purpose of creating this website is for housing marketing to increase the attractiveness and competitiveness of the housing. Housing marketing using a website-based 360 view can provide unique benefits and experiences for prospective buyers. First, by using view 360 technology, potential buyers can take a virtual tour through the housing online, without having to physically visit the location. This allows them to view and explore every corner of the room, layout, and housing facilities from the comfort of their own home. the use of view 360 in housing marketing can increase the attractiveness and competitiveness of the housing. In a competitive environment, housing with a virtual 360 view tour has an advantage over one that only uses regular photos. This can attract potential buyers, increase the visibility of housing, and speed up the selling process. The results of this information system design are expected to be able to provide convenience in terms of promotion as well as data collection and security in computerized data recording for Bumi Pusaka Housing.

Keywords: information system, housing information system, prototype, view 360