KAMPANYE BUDAYA MEMBACA PADA ANAK-ANAK MELALUI FILM PENDEK DI SD NEGERI 9 KARANGTENGAH

The rapid development of technology makes it easier for people of all ages to be able to access various information anytime and anywhere. However, reading activities in Indonesia are very low. One example is students at SD Negeri 9 Karangtengah where reading activities are still not a habit, so it can lead to a lack of interest in reading in children. In addition, the role of parents and teachers must participate in taking a role in setting an example, being able to divide time and also advice so that children can spend time reading books. The research method uses descriptive qualitative methods where researchers will conduct observation activities and interviews with related parties. It is hoped that through this reading culture campaign, students will be able to be motivated, more initiative and interested in reading books, which will later be useful in increasing knowledge and insight that become provisions for achieving dreams and goals.

Keywords: Campaign, Short Movie, Reading Culture