PERANCANGAN MEDIA PROMOSI OBJEK WISATA RENZO EDUPARK DI KABUPATEN SUKABUI SEBAGAI UPAYA DESTINATION BRANDING

The Renzo Edupark tourist attraction is developing its tourism. Promoting efforts have not been maximized by managers to the community. Because the visual promotion that has been used does not have good uniformity in the use of colors, typography and layout. Renzo Edupark tourism promotion is the focus of this research. The research was conducted in Sukabumi using qualitative methods with observation, interviews, and documentation, as well as analysis using S.W.O.T analysis. The research objective is to increase public awareness of the tourism potential of Sukabumi Regency as a Destination branding effort or to make a city or region a tourist destination. The results obtained from this study are that Renzo Edupark with existing tourism potential requires visual promotion and its application in appropriate promotional media so that it is known to the wider community and will have an impact on increasing regional income and the people of Sukabumi Regency.

Keywords: Tourism Object, Media Promotion, Destination Branding.