PERANCANGAN DESAIN KEMASAN SEBAGAI MEDIA PROMOSI PRODUK MAKANAN AYAM JOSYA PONDOK PESANTREN ASY- SYATHIBIYAH DI DESA GIRI JAYA KECAMATAN NAGRAK

Asy-Syathibiyah Islamic Boarding School located in Kp. Bojong Kawung RT 01/07, Giri Jaya Village, Nagrak District, Sukabumi Regency formed a Josya Chicken Business unit, which stands for Ayam Joper Syatib, which was founded in 2018. This home industry is engaged in providing ingredients for chicken meat which can later be used by all groups to meet the needs of animal protein. Some of the packaging for Josya's Chicken food products still use clear ziplock plastic wrap and only a sticker is attached without any design that makes the packaging no different from other processed chicken sellers. Packaging Design is a creative endeavor of an object which will later function as a wrapper or container for a product. Therefore it is necessary to design a packaging design for Josya's processed food products because there are several products that do not yet have a packaging design. The background factor for the author in choosing this title is as a promotional medium for the product Josya Chicken Pondok Pesantren Asy- Syatibiyah which is a solution because by helping to design product packaging design innovations to increase consumer interest and attractiveness while promoting products to increase sales figures and differentiate between other sellers, by going through the packaging design. the author hopes to be able to provide information and knowledge so that local people or outside the city can get to know Josya's processed food products.

Keywords: Packaging Design, Josya Chicken, Media Promotion