PERANCANGAN KAMPANYE SOSIAL MEMBANGUN KESADARAN MASYARAKAT DI KAMPUNG BOJONG KONENG MENGENAI DAMPAK NEGATIF BANK KELILING

The existence of bank keliling in various regions in Indonesia has attracted quite a lot of public attention. One of them is in Bojong Koneng Village, which has many bank keliling customers and most of the customers are women with the status of housewives. Because the process is fast and easy, it makes mothers tempted to borrow money even though they have to bear very high-interest rates. Unknowingly, this has created various problems in Bojong Koneng Village, such as pawning or selling property by force, and to date, there have been 10 cases of divorce due to debt problems. This incident shows that the presence of a bank keliling is not only a solution but has a negative impact and is detrimental to society. The design of this social campaign was made to build awareness in the community about the negative impacts of bank keliling, and design segmentation is aimed at the people in Bojong Koneng Village, especially housewives aged 30-55 years. The main media resulting from the design of this social campaign are posters and supporting media (standing figures, tote bags and stickers). Media implementation is carried out through socialization events and then the media is installed on main road, integrated services post and stalls. The effectiveness of the media is proven through interviews, from the results of these interviews it can be concluded that the work created received a good response from the target audience.

Keywords: Bank Keliling, Social Campaign, Poster