PERANCANGAN DESAIN KEMASAN PRODUK SEKUNDER UMKM CHICK ABON SUKABUMI UNTUK PENGIRIMAN NASIONAL

In the first quarter of 2023 CHICK ABON is a Micro, Small and Medium Enterprise (MSMEs) engaged in processed food in the form of shredded chicken which was founded on Agustus 20 2021. Currently this MSME has started to enter the realm of export and has received several certifications like halal logo and so on. Of course, this product needs packaging or it is called packaging design. Packaging design is packaging that is not in direct contact with the product and aims to protect the primary packaging, secondary packaging usually does not affect product stability because it is not in direct contact. For the CHICK ABON product itself, it already has primary packaging but for shipping it does not yet have secondary packaging which will help the main packaging to be protected during transportation and storage. This design was made using a descriptive qualitative method, namely by means of interviews, observation and literature studies which will provide a solution in the form of secondary packaging which will be sent to various region nationally.

Keywords: MSME, secondary packaging, packaging design