REBRANDING KEMASAN PRODUK TELUR PUYUH PONDOK PESANTREN MADINATUL ISTIQOMAH

This final project is very helpful in the development of MSMEs for Madis Quail Eggs which is a quail egg breeder business in the Nagrak area, Sukabumi. This design aims to maximize packaging materials Madis Quail Egg products in order to maintain optimal product quality and produce practicality to consumers, then provide clarity of information, complete and the presentation of the right visual design as an identity strength that can build an image in order to increase the competitiveness of quail egg products in market competition. This final project was compiled using the mix method research method and the packaging design design method according to Sri Julianti. The media in this design are product packaging (primary and secondary), brochure, paper bag and t-shirt. Therefore, the rebranding of the Madis Quail Egg product packaging owned by the Madinatul Istiqomah Islamic Boarding School is the most effective movement in order to build an initial image and expand the business to a wider realm.

Keywords: Rebranding, Packaging, Quail Eggs, MSME