REDESAIN IDENTITAS VISUAL KAFE CROǓTE SEBAGAI UPAYA UNTUK MENINGKATKAN BRAND AWARENESS

Developments in the business world, especially the food and beverage industry, have developed so rapidly and competition between competitors is getting tougher. Each Cafe has its own uniqueness and characteristics. Croǔte Cafe is a cafe business located in Bandung, precisely located at Jalan Saluyu Indah VI No. 262a City of Bandung. Established since 2020 by owner Feishal Rifaldi. Croǔte cafe's main product is pastry products and sells several other products as well such as coffee. The problem that is being faced by Croǔte cafe is the limited market reach, the lack of a strong visual identity as well as the promotions that are being carried out. To achieve this goal, it is necessary to have a Visual Identity Redesign to improve a better image. Therefore, the Visual Identity Redesign of Croǔte Cafe will be carried out in an effort to increase brand awareness. This design uses a qualitative descriptive method with SWOT, USP, STP analysis. The results of this redesign will later be made in the form of a Logo, Graphic Standard Manual GSM), Stationary, Beverage and food packaging, Stickers, Food menu designs, Tripod Banners, Tumblers and feeds designs on Instagram. The brand is expected to form a good perception of products that are increasingly recognized by the public.

Keywords: Redesign, Visual Identity, Brand Awareness