PERANCANGAN LOGO INGE BUNGA AULIA MUSLEM FASHION DI SUKABUMI

ABSTRACT
Inge Bunga Aulia is one of the companies engaged in the design of musliem
clothing, which was initiated in 2019 and has grown until now this company
collects materials or fabrics that are designed to become Muslim clothing based
on orders and the high community needs for one of the Muslim clothing. However,
this company does not yet have the right identity as an identity image and it is
very important to be recognized by other companies. The purpose of designing
Inge Bunga Aulia is to form the symbols and advantages they have through the
visual identity process.
The analytical method used in designing the visual identity of Inge Bunga
Aulia uses the logo design method to describe or describe as the most prominent
Muslim clothing, a combination of the image of the veil, flower petals selling
Muslim clothing. The purpose of this research is to reveal facts, circumstances
and phenomena of companies that do not have an identity yet and present them as
they are. The orientation for the development of this design idea includes the main
media in the form of logos and supporting media in the form of stickers etc. It is
hoped that this visual design can provide identity, in addition to strengthening
competitiveness for developing competitors at this time.