PERANCANGAN FILM DOKUMENTER SEBAGAI MEDIA PROMOSI MUSEUM PALAGAN BOJONGKOKOSAN

This research was initiated in response to a significant decline in visitor numbers at the Palagan Bojongkokosan Museum in 2024 , an important historical site in Sukabumi. Addressing the issue of suboptimal promotion in reaching a wider audience, especially the youth , this study aimed to design a documentary film as an innovative promotional medium. Employing a qualitative method , the design process was conducted through pre-production, production, and post-production stages , with data collected via observation , interviews with the museum curator , and a literature review. The main outcome is a documentary titled "Penjaga Api Sejarah" (Keeper of the Flame of History) , which proved highly effective based on a questionnaire survey of 73 respondents. Data revealed that 93.8% of respondents expressed interest in visiting the museum after watching , and 98% deemed it an effective promotional tool. It is therefore concluded that the film successfully serves as a potent promotional tool, capable of transforming historical narratives into relevant and engaging content , and affirms the vital role of audiovisual media in the preservation and promotion of regional historical assets. Keyword : Documentary Film, Promotional Media, Palagan Bojongkokosan Museum, History.