Pemilihan Merek Produk Sabun Cuci Toko Titik Menggunakan Metode Analytical Hierarch Process

Analytical Hierarchy Process (AHP) is a multi-criteria decision-making method, while laundry soap decision-making relies on the criteria used to make decisions. The AHP method and to make decisions that can help certain parties in making the best decisions to achieve maximum results. Soap is a material for cleaning clothes is a basic need because every day people use soap many kinds and uses of soap, soap for bathing, washing and others because humans are inseparable from soap to determine the shape and provide fragrance and protection from germs for clothes. With the explanation above, it is hoped that the AHP method can help in decision-making for users of lipstick products that suit the needs and criteria of the user. From the background above, the author raised the research topic "Selecting Toko Titik Laundry Soap Product Brands Using the Analytical Hierarchy Process Method".
Keyword: Analytical Hierarchy Process (AHP), Laundry soap, Management Information System