PENGARUH KEMUDAHAN DAN KEAMANAN TRANSAKSI NONTUNAI TERHADAP INTENSI PENGGUNAAN GENUSIAN CARD (STUDI KASUS PENGGUNAAN GENUSIAN CARD DI UNIVERSITAS NUSA PUTRA)

This study was conducted to determine the effect of non-cash transactions on the intention to use genusian cards. In this study, two variables were tested, namely convenience and security that can affect the increase in intention to use genusian cards. The research was conducted using a quantitative approach and using the purposive sampling method by observing 89 samples of Nusa Putra University students as respondents. The results of this study show the effect of convenience on the intention to use genusian cards in a beneficial and substantial way (β = 0.539, p-value
= 0.040). Security also affects the intention to use genusian cards directly which is beneficial and significant (β = 0.404, p-value = 0.006).
Keywords: Easiness, Security, Intention of Use