PENGARUH PROMOSI, LOKASI, DAN FASILITAS WISATA TERHADAP KEPUTUSAN BERKUNJUNG PADA DESA WISATA CISANDE KABUPATEN SUKABUMI

This research aims to analyze the influence of promotion, location and tourist facilities on the decision to visit the Cisande Tourism Village, Sukabumi Regency using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. This research used a quantitative approach and data was obtained through questionnaires distributed to 100 tourists who had visited the Cisande Tourism Village, Sukabumi Regency. The results of the analysis show that tourist facilities have a significant influence on the decision to visit with a path coefficient value of 0.41, a T- statistic value of 2.76, and a p value of 0.01. Promotion also shows a significant influence with a path coefficient value of 0.39, a T-statistic value of 3.35, and a p value of 0.00. However, location does not have a significant influence on the decision to visit with a path coefficient value of 0.16, a T-statistic value of 1.40, and a p value of 0.16. Based on these findings, it can be concluded that promotion and tourist facilities are the main factors influencing tourists' decisions to visit Cisande Tourism Village, while location does not have a significant influence.

Keywords: promotion, location, tourist facilities, decision to visit.