IMPLEMENTASI SEARCH ENGINE OPTIMIZATION DAN PENINGKATAN TRAFIK DENGAN TEKNIK ON PAGE WHITE HAT (Studi Kasus : Website Universitas Nusa Putra)

Nusa Putra University, a higher education institution in Sukabumi City, West Java, aims to be a leading university by 2030 and world-class by 2045 in social, science and technology. The university's website plays an important role in providing 24/7 access to information, promoting and benchmarking the university, as well as providing information on programs, curriculum, announcements, and latest news. In addition, Nusa Putra's website also serves as a distance learning platform, enhancing communication with students, parents, and staff, as well as providing an alumni database and supporting overall institutional performance assessment. Through SEO optimization, the website can increase its visibility and organic traffic, attract prospective students and other stakeholders, and strengthen its image and reputation as an excellent educational institution. This research also aims to increase website traffic, optimize quality content, and improve campus branding through an effective and accessible website. The results of this research are expected to facilitate access to information for the community about study programs, curriculum, facilities, and campus activities, and improve the image of the university in the eyes of the wider community.

Keywords: Campus Branding, Website, SEO Optimization