PERANCANGAN MEDIA PROMOSI DESAIN WEBSITE HASMILK SUKABUMI

Hasmilk is one of Sukabumi's local milk and yogurt producers, which come from their own livestock. Seeing the large number of consumers looking for healthy beverage and food products during the COVID-19 pandemic, tthis is an opportunity for Hasmilk to sell healthy beverage and snack products. However, there are problems that arise in its promotion: Hasmilk only uses offline promotions with print media and conducts social programs only in the surrounding area, there’s no information-rich promotional media available. For this reason, it is necessary to create a solution to solve the above problems, namely the creation of digital media that can accommodate complete information so that customers do not have to interact directly due to the COVID- 19 pandemic and reach a wider market, one of which is the website. In making the author uses qualitative methods with data collection techniques of interviews, observation and documentation. It is hoped that with the Hasmilk website, it can maximize the promotion of its products and help people who need information about Hasmilk and know about Hasmilk.

Key Word : Design, Website, Hasmilk, Information, Promotion.