PERANCANGAN VISUAL BRANDING PROGRAM STUDI DESAIN KOMUNIKASI VISUAL MELALUI MEDIA KOMIK DIGITAL

The design of this comic is intended as a branding media for the Visual Communicatin Design Study Program. With a target age of 14-21 years, this research uses descriptive qualitive methods and in the design process has several stages such as problem identification, pre-production, production, post-production and data analysis. This comic was created using the Paint Tools Sai software and Corel Draw 2019 software. Tells the story of the main character who will convey information about the Visual Communication Design Study Program at Nusa Putra University. Digital comic media will be uploaded on TikTok social media wich is expected to have a wide reach for dissemination of information about the Visual Communication Design Study Program.

Keywords : Comic, Branding, Promotion, Visual Communication Design