PENGARUH INFLUENCER TERHADAP MINAT BELI KONSUMEN DI ADZKIASHOP35

This study aims to determine the relationship and how much influence the influencers have on adzkiashop's consumer buying interest35. The sample in this study were adzkiashop35 influencer followers on Instagram social media accounts of 90 respondents using a purposive sampling technique. The author uses the quantitative method as a measuring tool to determine the effect of influencers on consumer buying interest. The x variables in this study are visibility, credibility, attractiveness, power and the y variable is buying interest. From the results of the coefficient of determination or R square (r) which shows that 59% of Purchase Intention (Y) is influenced by the variables visibility (X1), credibility (X2), Attaraticivenes (X3), Power (X4). The remaining 41% is influenced by other factors. This phenomenon is also confirmed by the strong influence of visibility (X1), credibility (X2), Attaraticivenes (X3), Power (X4) on Purchase Intention (Y).

Keywords : Visibility, Credibility, Attractiveness, Power, Purchase Intention.