STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK UMKM BRANDALL CREATIVE DI KABUPATEN SUKABUMI

Promotion is one of the elements in the marketing mix. Promotion is a very important activity in marketing a product so that it can be sold optimally and be able to achieve sales volume. However, to achieve sales volume, efforts must be made by companies both engaged in services and goods. Efforts to promote products can be done with various strategies, one of which is the promotion mix.

Promotional mix can increase sales of a company’s products if done properly. Efforts to increase sales that can be made by companies through the promotion mix include advertising with the right media, using a personal selling approach that is appropriate to the product, creating discount programs through sales promotions and carrying out product publicity through social activities or by collaborating.

Through promotional mix activities, increased sales of a company’s products can be achieved. In this study, the results of his research discuss how the efforts made by MSMEs Brandall Creative in promoting their products to achieve an increase in sales volume and what percentage of the increase in sales was made for two years in 2021 and 2022.

Keywords: Marketing, Promotion, Sales, MSMEs