REDESAIN LOGO PERCETAKAN BAHAGIA KOTA SUKABUMI

Percetakan Bahagia is a company engaged in the printing sector located at Jl.
General A. Yani No. 18 Sukabumi City, pioneered by H. Rosyid (Alm). The target
consumers of Happy Printing are individuals, companies, or government agencies.
Percetakan Bahagia has its own production site as well as a distribution unit distributing
inexpensive products in Sukabumi City but has expanded to other areas such as
Bandung, Bogor and Jakarta.
Indeed, Percetakan Bahagia already has a logo but does not have a strong visual
identity, this is because the logo has not applied the principles and design elements
properly. Like the simplicity principle which can simplify a logo so that it is easy to
remember, the principle of unity in order to get the impression of harmony and unity in
the logo.
The logo redesign includes the process of data collection, data analysis and
designing a new logo. In the new logo design process, the concept is creatively
embodied in a logo visualization. As a result, a new Percetakan Bahagia logo containing
the company's image and implemented in the Company's identity system includes
supporting media stationery such as: Posters, x-banners, t-shirts, key chains, pins,
tumblers, blocknotes, and mugs so that the new image of Percetakan Bahagia can be
used. better known by the public.