PENGENALAN BAJU ADAT TRADISIONAL INDONESIA MELALUI MEDIA GAMIFIKASI FILTER TIKTOK UNTUK SISWA SEKOLAH DASAR (STUDI KASUS: SDN 2 PARAKANLIMA)

Indonesia's rich cultural heritage, reflected in the diversity of traditional clothing from various regions, needs to be introduced to the younger generation from an early age. However, elementary school students' low interest in cultural materials presents a challenge in learning. This research aims to develop an interactive learning medium in the form of a gamification-based quiz filter on TikTok, utilizing the Effect House platform. This tool serves as an educational tool to introduce traditional Indonesian clothing to elementary school students. This research employed a Research and Development (R&D) method with the ADDIE model, which includes the stages of analysis, design, development, implementation, and evaluation. Primary data, in the form of images of traditional clothing, were collected from reliable sources and then integrated into an AR filter with interactive quiz questions. The results showed that this medium effectively increased students' understanding and interest in local culture. Student responses were very positive because the media was delivered through a familiar and engaging platform. This quiz filter also provides an innovative alternative for teachers in delivering local content in a modern way. This research recommends further development with the addition of features such as difficulty levels, 3D animation, and an automatic scoring system.
Keywords: traditional clothing, gamification, TikTok, Effect House, interactive learning media, Indonesian culture.