PERANCANGAN MOTION GRAPHIC SEBAGAI EDUKASI PENGENALAN PROFESI BIDANG DESAINER GRAFIS DI INDUSTRI KREATIF BAGI SISWA SMK DKV DAN BROADCAST DI SUKABUMI

Rapid technological developments, especially in digital media, have had a significant impact on the creative industry, including the graphic designer profession. However, there is still a gap in understanding among vocational high school students, especially those majoring in DKV and Broadcast, regarding the profession and workflow in the creative industry. Based on observation data from several vocational high schools in Sukabumi, the majority of students do not yet understand in depth the challenges, responsibilities, and workflow of a graphic designer. The purpose of this study is for vocational high school students to have provisions and be educated with motion graphic videos about the introduction of graphic designers in this industry. The method used in this study is a mixed method by taking interview data and distributing questionnaires. With this, the author designs motion graphics as an educational introduction to the profession of graphic designers in the creative industry for vocational high school students in DKV and broadcast in Sukabumi..
Keywords: Motion Graphic, Graphic Designer, Vocational School Students