PERANCANGAN SIGNAGE & WAYFINDING SEBAGAI MEDIA INFORMASI DAN NAVIGASI DI KAFE KOBAIN COFFEE SEMANGGI

The objective of this project is to design a wayfinding-based signage system for Kobain Coffee Semanggi Café that will help customers navigate more easily. Many visitors have difficulty locating the café due to the lack of an efficient navigation system and its location on the ninth floor of Plaza Semanggi. Observation, interviews, and documentation are part of the qualitative research methodology based on design thinking. By considering design concepts such as legibility, color contrast, and visual consistency, the final product is an informative and communicative directional signage concept. This design is expected to enhance the café's visual identity while also improving comfort and time efficiency.
Keywords: signage, wayfinding, visual communication design, navigation, café