PERANCANGAN ‘GANG QLC’ SEBAGAI WAHANA REFLEKSI DEWASA MUDA

This study originates from the phenomenon of the quarter-life crisis (QLC), commonly experienced by young adults aged 18–30, characterized by life-direction confusion, future anxiety, and identity crisis. Sukabumi City, as the research context, has government programs promoting citizens’ happiness and mental health, aligning with the concept of exhibitions as a medium for reflection. This research aims to design the concept and visual identity of “Gang QLC” exhibition as a reflective space for young adults undergoing QLC. A qualitative method was employed, with primary data collected through interviews, observations, and questionnaires, and secondary data obtained from literature review. The analysis used the SWOT method to identify strengths, weaknesses, opportunities, and threats in the design process. The results produced an exhibition design with a zigzag narrative space divided into four zones: confusion, pressure, reflection, and hope, supported by visual identity, promotional media, and 3D visual simulation. In conclusion, “Gang QLC” offers a spatial experience that supports self-reflection, connects emotional messages with QLC issues, and has the potential to serve as a relevant creative medium for its target audience.
Keywords: Design, Illustration, Quarter Life Qrisis, Reflection, Rides