KOMIK DIGITAL WEBTOON “YANG PENTING FYP” SEBAGAI MEDIA KAMPANYE ANTI BULLYING

Bullying is a social phenomenon that continues to escalate and requires a creative approach to provide understanding and education to the community, especially the younger generation. This digital comic is designed considering aspects of bullying prevention, such as empathy, tolerance, and conflict resolution. This research also evaluates the effectiveness of digital comics as an anti-bullying campaign medium through trials distributed online on the Webtoon platform. This research method utilizes qualitative methods that involve stages of interviews, observations, and documentation. Additionally, this research also borrows several concepts from the scholarly field of visual communication design such as color theory, illustration, semiotics, and layout. The research results are expected to contribute to the development of innovative and effective educational media to address bullying issues among adolescents.
Keywords: design, digital comic, illustration, webtoon, anti-bullying.