PERANCANGAN DESAIN KONTEN MEDIA SOSIAL INSTAGRAM AKUN DEKRANAS DALAM UPAYA MEMBENTUK CITRA POSITIF DALAM MEMBANGUN STRATEGI MARKETING

The purpose of this thesis is to design a content marketing strategy implemented by the Dekranas Instagram account to build a positive image and increase consumer reach. The challenges faced include difficulty in generating deep ideas or content for each post, especially related to art and craftworks. Additionally, issues involve the struggle to find photos of craftsmen's work online and obstacles in obtaining information about craftsmen and UMKM in Indonesia.
This research aims to provide concrete solutions through communicative design analysis, more effective content management, and advanced information search strategies. It is expected that these solutions will enhance the quality of posts and expand the reach of the Dekranas Instagram account.
Keywords: Content Marketing, Positive Image, Instagram Dekranas, Content Management