THE EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEE CREATIVITY IN START-UP COMPANIES IN SUKABUMI

This study aims to explore the impact of training and development on employee creativity in start-ups in Sukabumi, Indonesia. With more technology innovation and competition, creativity is crucial for business survival and innovation. Start-ups with their openness to change and disruptive innovation depend on the creativity of employees to innovate new solutions and new business models. The influence of formal training and development schemes on developing employees with creativity, however, remains to be explored, particularly in business contexts that are beginning, such as Sukabumi. A quantitative approach was employed with a sample of 120 workers from various start-up firms. Data were collected through structured questionnaires and were analyzed through correlation analysis, regression analysis, and hypothesis testing on SPSS Version 26. The results reveal that training and development significantly impact employee creativity in terms of generating new ideas, creative problem-solving, and improving organizational performance. Organizational culture, leadership, and motivation of employees mediate this relationship. This research provides tangible recommendations for start-up entrepreneurs, HR managers, and policymakers regarding how to develop effective training strategies that encourage a creative workforce. It also contributes to human resource development and organizational innovation discourses by highlighting the importance of continuous learning and professional development in start-ups. Qualitative approaches and longitudinal analysis can be applied in future studies to investigate the long-term impact of training on innovation.
Keywords: Creativity, Development, Human Resources, Start-up, Training