PENILAIAN KUALITAS PRODUK SKINCARE DENGAN PENDEKATAN SIMPLE ADDITIVE WEIGHTING (STUDI KASUS TOKO KOSMETIK DI CISAAT)

The increasing public need for skincare products encourages manufacturers to innovate in creating products that suit consumer needs. However, with easy access to information in the digital era, new problems have arisen related to the diversity of skincare products on the market, including the rise of fake products containing dangerous ingredients. This research uses the SAW method to evaluate the quality of skincare products based on predetermined criteria. With a large female population in Indonesia and significant growth in online sales of skincare products, this research contributes to helping consumers choose safe and effective skincare products. It is hoped that using the SAW method can identify or reduce the risk of using fake skincare which can endanger skin health and cause serious dermatological problems. Therefore, a thorough understanding of skincare and the use of analytical methods such as SAW are important in the consumer decision- making process.

Keywords : Skincare, Decision Support System (DSS), Simple Additive Weighting
(SAW)