PENGARUH DUKUNGAN SOSIAL KELUARGA, PENDIDIKAN, DAN KONDISI SOSIAL EKONOMI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA GENERASI Z DI KOTA SUKABUMI

Interest in entrepreneurship grows from within a person through many factors such as family social support, education, and socioeconomic conditions. The purpose of this study was to determine the effect of family social support, education, and socioeconomic conditions on entrepreneurial interest among generation z in Sukabumi. This study used a quantitative approach with a questionnaire scale method. The population in this study was generation z students in Sukabumi city. This study used purposive sampling method which is the determination of the sample with certain considerations. This study determined a sample of 270 people taken. The results showed that there is an effect of family social support on interest in entrepreneurship with a sig value of 0.000 ≤ 0.05. Education affects the interest in entrepreneurship with a sig value of 0.000 ≤ 0.05. And socioeconomic conditions affect the interest in entrepreneurship with a sig value of 0.001 ≤ 0.05.

Keywords: Family social support, education, socio-economic conditions, entrepreneurial interest.