DAMPAK FENOMENA CULTURE SHOCK TERHADAP ADAPTASI KOMUNIKASI DAN KINERJA MAHASISWA (STUDI KASUS PADA MAHASISWA MAGANG INTERNASIONAL UNIVERSITAS NUSA PUTRA DI TAIWAN)

This research aims to see the impact of the culture shock phenomenon on communication adaptation and performance of Nusa Putra University students who are carrying out international internships in Taiwan. When carrying out an international internship, students will face a new environment and culture that has differences in language, culture, values and social norms. This will cause cultural shock or culture shock which will result in feelings of discomfort which will affect students' activities in society and in their work. So, like it or not, students have to overcome this culture shock by adapting to communication, as an effort to adapt themselves both in society and in the work environment. In this research, researchers used descriptive qualitative research methods with data collection methods, namely observation, interviews and documentation. The research was conducted with 10 students as respondents who had carried out international internships in Taiwan. The research results concluded that there were two factors that caused culture shock, namely internal factors and external factors. Culture shock influences communication adaptation by identifying and implementing new communication patterns in international internship student interactions to reduce communication barriers. Culture shock has a positive and negative impact on the performance of international internship students at Nusa Putra University in Taiwan. And students who successfully adapt communication show an increase in productivity, efficiency and understanding of their work.

Keywords: Communication Adaptation, Culture shock, Phenomenon, Student Performance, International Internship, Taiwan