PERANCANGAN FILM PENDEK NEUKTEUK KUKU SEBAGAI UPAYA PELESTARIAN BUDAYA SUNDA TENTANG PAMALI

One of the cultures in Indonesia is Pamali, which is an original culture from java. Sundanese people also believe in pamali which has been passed down from generation to generation by their ancestors. This research aims to vizualize the meaning of pamali in a short film as a media campaign for its preservation. The research method used is qualitative, namely a problem formulation that combines research to collect data which is realized in the form of statement or descriptions of events or activities in a comprehensive.board and in-depth manner so the the analysis uses logical principles. And it can be concluded that this short film. apart from providing information and lessons regarding the meaning of pamali neukteuk kuku ti peuting bisi mondokan age, is also an effort to preserve the oral culture of the Sundanese people so that it is not forgotten over time.

Keyword: Short Film, Pamali, culture, Sundanese, Design