PERANCANGAN MEDIA PROMOSI BERBASIS VIDEOGRAFI: STUDI KASUS BENGKEL SUKA-SUKA GARAGE

This study designs videography-based promotional media for Bengkel Suka- Suka Garage in Sukabumi. The background is the impact of globalization and technology that creates a dynamic business landscape, thus requiring adaptation of marketing strategies. Videography-based promotional media is effective because of its visual beauty, narrative appeal, and fast message delivery. The problem raised is how to design effective videography promotional media to increase sales of Bengkel Suka-Suka Garage. The goal is to produce a videography promotional media design that can increase sales and competitiveness of the workshop. The research method is qualitative with data collection techniques of interviews, observations, and literature studies. Data analysis is carried out descriptively qualitatively. The results of the study show that the design of effective videography promotional media includes concepts, strategies, and visualizations that are adjusted to the target audience, positioning, and communication objectives. The use of videography promotional media has proven effective in increasing sales and competitiveness of Bengkel Suka-Suka Garage.

Keywords: promotional media, videography, marketing, automotive workshop