PERANCANGAN KAMPANYE BANTUAN DAN SANTUNAN KEPADA PANTI ASUHAN DENGAN VIDEO MOTION COMIC

Children are an important asset because they determine the future of a nation. It is very important for children to receive affection and fulfillment of their rights from their parents. But not all children are that lucky. Most of these disadvantaged children live in orphanages as an alternative to caring for children whose rights are not fulfilled. However, there are still some orphanages that have limitations and need help. This research aims to design a social campaign to raise awareness and invite the community to participate in the welfare of orphanages. The research method used is a mixed method of conducting interviews, distributing questionnaires to obtain field data, and also measuring the effectiveness of motion comics as the main medium for aid and compensation campaigns to orphanages. Based on the questionnaire, motion comic received an overall score of 89.19% in the assessment of the effectiveness of the campaign media and received a good response to increase and grow awareness among the target audience regarding the condition of several orphanages that need help.

Keywords: Campaign, Motion comic, Abandoned children, Orphanages