DI BALIK SELEBARAN "MUHAMMAD" DAN "MARIA" HOLYWINGS: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON

In this study, where the author tries to explain and dissect the ideology that works on the alcoholic beverage advertisement leaflet on the @holywingbar instastoy which was posted on June 22, 2022, the author conducts a search to find out how the ideology works so that the subject who is a marker is in the desired position. by ideology. Where is judith willamson's semiotics research method Currancy of sign. Which is equipped with four scalpels, namely proudct as signified, product as signifier, product as generator and Appelation used and from this study it was found that the advertisement leaflets in the holywings instastory represent the ideology of masculinity, adult men, and also people who are considered less well by eastern customs.

Keywords: Judith Williamson, Semiotics, advertising, alcoholic beverages, Holywings