SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN MEREK LIPSTIK DENGAN ANALYTICAL HIERARCHY PROCESS ( Studi Kasus: Sukabumi )

The trend and development of lipstick among Indonesian women is always happening and never sinks from time to time. The variety of lipstick products is often confusing for people who have little knowledge of lipsticks but
want to use them. Decision Support System using Analytical Hierarchy Process (AHP) is a decision making method for determining priority problems from various alternatives. The application of AHP in this study is to determine the lipstick brand that matches the desired criteria. AHP will simplify and simplify decision making by lipstick users. Based on AHP calculations, the most important priority criteria are obtained in determining the selection of lipstick brands where texture, price and packaging are the priority of the user in choosing the lipstick brand and the highest matrix value is obtained by the Mybelin brand with a matrix value of 0.26393