E-Marketing Of New Student Admissions Through A Service Oriented Architecture Approach

Acceptance of new students in higher education is an important aspect that must be managed well and planned. Therefore, generally,universities form a division to carry out the process. In addition to receiving new students, this division also conducts marketing strategies to be able to
attract students to be able to continue their studies at the college. At present, the marketing strategy is dominated by the concept of information technology, which has not yet been applied to new student admissions to universities in Indonesia. Therefore, this paper aims to design e-marketing for
the acceptance of new students in universities through a Service Oriented Architecture (SOA) approach. The SOA approach to e-marketing will be
measured by the level of agility and reusability of the designed application services. College of technology Nusa Putra became the object of implementing e-marketing in 2017. The results show that the application of e-marketing strategies through the concept of information technology with the
SOA approach designed to increase effectiveness and efficiency in receiving new college students College of Technology Nusa Putra.

Index Terms: admissions, architecture, cloud computing, College of Technology Nusa Putra, E-marketing, Indonesia, SOA