PENCIPTAAN IDENTITAS VISUAL RANGKAIAN BUNGA MACHALETTA GIFT

Machaletta Gift is a business that is engaged in the creative industry,
providing various types of flower arrangements for various events and
celebrations. Internally, Machaletta Gift does not yet have a good and consistent
visual identity to be recognized by the public. In order to compete with
competitors, Machaletta Gift requires a visual identity that remains as an image
of identity and differentiates it from other competitors.
The creation method used in the creation of a visual identity for
Machaletta Gift is taken from several sources which include design briefs,
research, brainstorming, mood boards, the manufacturing process, and finishing.
This final project is compiled on the basis of data received from companies and
research results with the end result of many competitors in similar fields who are
more creative and innovative, requiring the Machaletta gift to strengthen its
visual identity.
The orientation for the development of the idea of creating a visualidentity includes the main media in the form of logos and supporting media in theform of hang tags, stickers, ribbons, packaging pins, key chains and t-shirts. It is
hoped that the creation of this visual identity can make a meaningful contribution through positioning, in addition to strengthening competitiveness for other competitors that have developed at this time.