ANALISIS MEDIA PROMOSI OBYEK WISATA ARUNG JERAM NIAGARA DI SUKABUMI

This research is supported by the evaluation of the promotional media for Niagara rafting tourism objects in Sukabumi. Niagara rafting itself is included in water sports tourism. To attract tourists to visit this tourist attraction, it is necessary to have promotional media or advertisements that are widely disseminated through various media. The purpose of this study was to analyze the effectiveness of promotional media and to describe the assessment of the promotional media for this Niagara rafting tourist attraction from the point of view of tourism experts in Sukabumi. The method used in this research is qualitative with a descriptive approach. The data were collected through direct and indirect interviews and questionnaires. The results of this study indicate that the promotional media for this Niagara rafting tourism object is included in the criteria for market selling value and is also considered effective in the way it is presented. From the point of view of tourism experts, the promotional media presented have also been considered good if seen from the number of people who are interested and the number of visitors who come to Niagara rafting tourism, it can be interpreted that the promotional media that is served is very good and can be accepted by the public. Apart from print media, this promotional media is also uploaded via social media and can make the public more easily receive information. By choosing the right media will have a big impact on a promotion.