KAJIAN IKLAN VISUAL SHOPEE (VERSI BLACK PINK 2018)

ABSTRACK
Television is one of the mass media that is very effective in conveying
information to the public because television media is in great demand by the public,
by showing an advertisement on television it self it can attrack the attention of many
people because television can display an image along with the audio so that the public who sees it can easlily understand the content of the ad. From the purpose of
advertising itself, it is a place for delivering information or promotional media to the public and advertising is also a very effective and easily accessible medium. With the
existence of a recording technique that is recording to the make an advertisement helps the public to understand a food contained in it through its delivery.
This study uses qualitative research methods with interview and observation techniques. By using a qualitative method with Charles Sander Peirce semiotic approach. The object of this study is the Blackpink 2018 version of the Shopee
commercial advertisement, this study disucces a semiotics and shooting techniques, shooting angles and camera movements contained in the advertisement. From this
analysis it can be conclude that advertising is an audiovisual which is a cultural symbol and has an attraction that is of interest to the public in finding information